Information We Collect

1. Information You Provide

We collect personal and business information directly from you during:

Website submissions or form completions

Account registration or intake processes

Phone, chat, or email interactions

This may include:

Personal Info: Name, email, phone, address, date of birth

Business Info: Company name, EIN, structure, ownership, business financials

Verification Data: SSN, ID uploads (if applicable), tax documentation

Financial Data (optional): Bank statements, credit data, processing history

Communications: Call recordings, emails, chatbot logs

2. Information We Collect Automatically

When you visit our website or engage with our Services, we collect:

Usage Data: Pages visited, forms completed, click activity

Device Info: Browser, IP address, OS, and screen resolution

Location Info: Geolocation data inferred from IP for fraud prevention

3. Information from Third Parties

We may also receive information from:

Credit bureaus (if user opts into a credit product like SmartCredit)

Financial data aggregators (e.g., Plaid, used for faster document collection)

Marketing affiliates or referral partners

Public records or social platforms

Cookies & Tracking

We use cookies and pixels for:

Site Functionality: Keeping your session active

Analytics: Tracking how you navigate the site (Google Analytics)

Marketing: Delivering ads based on your interest (e.g., Meta/Facebook Pixel)

You may manage cookie preferences in your browser or opt out using these tools:

Google Analytics Opt-Out

Facebook Ad Settings

How We Use Your Information

We use collected data to:

Assist with funding application preparation

Provide personalized recommendations or intake support

Improve services and optimize digital performance

Respond to inquiries or support requests

Facilitate optional introductions to third-party providers

Comply with legal or regulatory obligations (e.g., KYC/AML)

How We Share Your Information

We do not sell your personal information. We may share it in the following cases:

With service providers: For CRM, marketing, data storage, or intake automation

With partners: If you consent to third-party credit or funding services

With law enforcement: If legally required (e.g., court order, fraud prevention)

Business transactions: In connection with a merger, acquisition, or asset sale

With your consent: For co-branded services or affiliate offers

Your Rights and Choices

You have the right to:

Access or update your personal information

Request deletion of your data (subject to compliance restrictions)

Unsubscribe from marketing emails or SMS at any time

Manage cookies via your browser or consent settings

Data Security

We follow industry-standard practices to safeguard your data:

Encryption: All personal information is encrypted in transit and at rest

Access Control: Only authorized personnel can view your data

Monitoring: Systems are regularly audited for potential threats

Incident Response: We act promptly to investigate and mitigate any breaches

Your role: Use strong passwords and avoid sharing credentials with others.

Children’s Privacy

Our Services are intended for adults 18 and older. We do not knowingly collect data from minors. If we become aware of such data, it will be deleted.

Third-Party Sites

Our website may contain links to third-party sites (e.g., lenders, credit tools). This Privacy Policy does not apply to those services. Please review their respective privacy policies before engaging.

Policy Updates

We may revise this Privacy Policy periodically. Significant changes will be announced through:

Website banners

In-app alerts

Email (if you’re subscribed)

Contact Us

For questions about this policy or to exercise your rights:

Truviax

📧 Email: [email protected]

🌐 Web: www.truviax.com